Identity Design – Piez Bistro

Piez Bistro is a local restaurant specializing in fresh gourmet pizza, with an extensive gluten-friendly menu, and quick, healthy meals.

At the onset of this project, the restaurant was going to be called “Tomatinos”, for which the look and feel above was originally designed. As evident in the final identity, the name was eventually changed to “Piez Bistro”, but the client wanted to maintain the friendly, welcoming nature of the original design.

In the end, a custom pi symbol (π) was also designed as a secondary design element to be used on stamps, stickers, and other promotional items.