Image of the Parks Canada fees sign with layout drawings included as a background texture.

Exterior Signage System – Parks Canada

The Parks Canada Identity Program’s Exterior Signage Standards and Guidelines is a 395-page document that details virtually all allowable sign/messaging configurations, material and fabrication specifications, and site planning guidelines, for Parks Canada’s exterior signage system.

While the development of the signage standards was, without a doubt, a great team effort (for which we received the CEO Award of Excellence) there are a couple of specific undertakings where the work was entirely, or almost entirely my own – the fee signs with interchangeable panels and all of the technical drawings for fabrication and assembly.

A number of Parks Canada’s green and white exterior fee signs
Some of the fee signs designed as part of the Parks Canada exterior signage system, reworked to accommodate the revised specifications for the recently approved beaver symbol.

Years later, Steelie Design was contracted to do further design exploration on off-site signs to incorporate the beaver symbol, and then incorporate approved changes back into the Exterior Signage Standards and Guidelines.

A gridded image of a Parks Canada’s highway advance sign
Parks Canada highway advance sign, reworked to accommodate the revised specifications for the recently approved beaver symbol.

Related Projects

Steelie Design Creative Print+Web –
Copyright 2001-2015