Print Design – Finbar’s Brand Refresh/Consolidation
Over the years, Finbar’s Irish Pub has had a number of digital and printed pieced designed by different designers and firms. While each piece worked on its own, placed side-by-side they lacked a certain cohesion that’s essential for a solid and consistent brand.
Together with the client, we took inventory of all the designs done over the years, to determine a direction based on the client’s personal/professional preferences, consistency and appropriateness to the Finbar’s brand.
From there, Steelie Design reduced the number of typefaces used from thirteen to a core set of three, consolidated textures and colours, and created spacing- and alignment-norms to create a visual consistency.
Once the refinements were complete, a full suite of printed pieces and templates were created using the new design standards, creating a unified look and feel across all applications.